Thursday, June 16, 2011

Scorecard 2011

Anyone else a scorecard collector too?

With the addition of the 2011 scorecard, my collection now runs from 1958 - 2011.

It seems like the Cubs cards are getting more and more generic, and that's too bad. For so many years, they had a unique look to them, as the covers were designed by the Wrigley company's art director Otis Shepard.

This is the 1960 scorecard. After Shepard, the team continued to mimic his designs. Below is the 1970 card.

That lasted until the Tribune bought the team during the 1981 season.

The last Wrigley scorecard looked like this, still inspired by Shepard...

....while this is what the Tribune came up with on their first card...

...Notice that for the first time, the Trib added advertising to the cover. And an ad has stayed on the cover ever since. It's been an Old Style Beer ad since 1992.

The Cubs paid tribute to Shepard on the 2002 cover. I've also read that the Cubs had the years wrong; that Shepard actually did the covers from 1937-1968.

They came up with a Shepard-inspired design two years later. But as long as the big Old Style ad is on the bottom, it doesn't work for me.

1 comment:

  1. Yeah. The Shepard scorecards are ultra classy. They are the only sports related items the Mrs. will allow on the walls. I'm a big fan of the 1953, 1956 and 1968. You can see all of them here: