The main reason for the massive total was the Cubs/Topps Archives Giveaway set.
There was the 82-card season ticket holder version and the 82 cards given away over four different dates during the season. It was a great promotion and very well received.
And this year I'm going to come up at least 164 cards less than last year. The Cubs have released their 2014 promotion schedule and there are no cards on the list. The Cubs instead are busy celebrating Wrigley Field's 100th birthday.
Though not card related, they have come up with some great promotions.
First, they are going to wear throwback jerseys nine different times during the season. Each jersey celebrates a different decade in the life of Wrigley Field.
Top Row (left to right):
--April 23: 1914 Chicago Federals-this is the date of the first game ever at Wrigley Field--May 4: 1929 throwback
--May 18: 1937 throwback
--June 8: 1942 throwback
--June 22: 1953 throwback
--July 13: 1969 throwback
--July 27: 1978 throwback
--Aug. 10: 1988 throwback
--Aug. 24: 1994 throwback
Pretty cool if you ask me!
Secondly, they are going to be giving away various decade-themed items. In most cases, there is a bobblehead for the grownups on one date and a toy for the kiddies on another:
1910's; Joe Tinker bobblehead, Diecast train engine
1920's: Red Grange bobblehead (a nice nod to the Bear's time at Wrigley), Yo-yo
1930s: Babe Ruth Called Shot bobblehead, Viewmaster
1940's: All-American Girls Baseball League bobblehead, Andy Pafko OYO Mini Figure
1950's: Ernie Banks bobblehead, Mr. Potato Head keychain
1960's: Gale Sayers bobblehead, Cubs Etch A Sketch
1970's: Jack Brickhouse bobblehead, Cubs Magic Baseball (Magic 8-Ball)
1980's: First Night Game bobblehead, Cubs Rubik Cube
1990's: Kerry Wood 20K bobblehead, Gracie the Swan Beanie Baby
2000's: Bobblehead TBA, Cubs Build-a-bear
Those are some totally awesome giveaways!
The marketing department seems to be on a roll. If only the team on the field could match the performance of the marketing department.