In 1984 the Cubs held their first Baseball Card Day, on August 8th. Sponsored by 7Up, each fan that entered the park was given a 28 card set. The cards featured a full player picture on the front and some very bare bones information on the back. They were also a 1/4 inch narrower than the standard size 2 1/2 x 3 1/2 card.
This is what the '84 fronts looked like.
And here is the back; pretty plain looking.
There are a couple things about the set that intrigue me. First, you know the print run of these. They had to have enough for the fans at the game, and that would be it. So, that would make these a bit scarcer than any Topps, Donruss, or Fleer cards from 1984.
1984 was a great year for the Cubs as they made the post-season for the first time since 1945 (though lets not talk about what happened.....I hate Steve Garvey!). There were several trades made in the spring and during the early part of the season that brought key players like Bob Dernier, Gary Matthews, and Rick Sutcliffe to the team,. These cards feature all of them, something Topps and Fleer didn't do until their update sets were released. So the Cubs had them beat by a couple months.
The Cubs continued having a baseball card day through 1997. There were several different sponsors and the card sized changed a couple times. I plan to add each of these sets to the collection and I'll show them as I get them.
I got a good head start over Christmas break while visiting my parents in Oak Lawn. A search of the Beckett Marketplace showed that AU Sports had several of the sets at a reasonable price. Their brick and mortar store was about a 35 minute ride away, so on a snowy Saturday afternoon, my day and I took a ride north to Niles to get several of the sets. And the price in the store was either the same or cheaper than at Beckett.
I've also been able to knock a few off the list through ebay, and there are several I am still searching around for. When completed, this will add nearly 400 more cards to my Cubs collection.
Thanks to my Cubs media guides and the Standard catalog, I've put together the following list of Cubs team issued baseball cards:
|1985||Aug 14||7 Up|
|1987||July 29||David Berg Hot Dogs|
|1988||August 24||David Berg Hot Dogs|
|1989||August 10||Marathon Gas|
|1990||August 17||Marathon Gas|
|1991||August 14||Marathon Gas|
|1992||July 10||Marathon Gas - Team Set|
|1992||August 28||Old Style - Players from the past|
|1993||July 28||Marathon Gas|
|1993||August 17||Old Style - Billy Williams Commemorative|
|1993||September 24||Rolaids Relief Pitchers|
|1994||August 24||Game Cancelled - Strike|
|1999||3 games||Old Style - All Century Cubs Team|