The title says it all...
I think most collectors are aware that in 1968 Topps made a pretty significant design change after series one. They went from the wide burlap background of series one...
...to the tighter burlap for the rest of the set.
But not too long ago as I was looking through the '60s binder, I had one of those "Duh!" moments. It came from a look at the first two player cards on the page. Here they are side by side:
Can you spot the difference?
It shouldn't be too hard, since the design is pretty minimal. On the series one cards (like the Altman), the top line has the player's name and position. But after series one, Topps added a dot between the name and position. See it now?
I've had 1967 cards since, well since 1967. But I never noticed the missing dot.
The question I have is, why the change? Did Topps get complaints about the lack of design features?
The meeting of the Topps execs may have gone like this:
Boss: Men, we've got a problem. The first series is out and the sales numbers are down. I think the design on these cards is just too simple. It's missing something; it needs some pizazz. Anyone got any suggestions to spruce things up?
Flunky One: Sorry boss, I got nothing.
Flunky Two: Me either boss, sorry.
The boss, getting agitated, shouts, "I'm surrounded by incompetence! We are Topps...we are known for our design innovation. Now someone give me something!"
Flunky Three, with some trepidation in his voice says, "Well, what if we add a dot to the card. We could put it between the player's name and his position."
Boss: Brilliant! That's the kind of thinking we need more of around here!
And the rest is history. The dot was added to all of the series two through series seven cards.
But I still don't understand why!