I love this version of the Cubbie Bear!
This triple cloth patch came from Fleer in 1968 and is informally known as a tallboy because its 4 5/16" tall as opposed to the standard card height of 3½". The Fleer Sticker Project has a nice write-up on these here.
A year earlier Fleer first issued these patches. The only difference is that the 1967 version is missing the "Peel off here" in the corner. I've never seen one from 1967, but was happy to get this '68 version.