The Cubs debuted a new look and name to their gameday program in 1989. Not much thinking went in to the naming, however. "Chicago Cubs Magazine Scorecard" isn't exactly the most creative name out there. Functional, yes, but creative, not really.
They did continue the numbering from the previous branding. That means that we are up to Volume 8. The price went up for the first time since 1985, too. It now will cost you an extra quarter.
This version lasted just two seasons, which is the shortest of all the different versions.
All of the 1989 covers have photographs. Original artwork is gone. There were five issues because of the special NLCS version. Also note how they jacked up the price for the NLCS, going from $2.25 in the regular season, to $5 for the postseason.
I'm missing the first program from 1990. The cover for number 2 has a nice assortment of All-Star game items, as the Cubs hosted the 1990 All-Star game. I did get the All-Star program, though it was produced by MLB, not the Cubs.
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