The number of Cubs per year has been all over the place:
9, 10, 7, 11, 9, 11, 10, 11, 10, 13, 14, 15, 18, 14
Early on, 9-11 was pretty typical, Lately that has been up to 13-15. This year's 14 falls right in that range.
The one thing that stands out to me when you see all the years together is this year's background, using an actual background instead of a color cloud. It makes the cards look very un-Ginter like.