Saturday, May 16, 2020

1976 & 1977 Dairy Isle Cubs Discs

MSA produced their discs in 1976 and 1977.  At least ten different companies had sets in 1976 while nine brands were involved the next year.  However, just one company was use the promotion both years, Dairy Isle.

Dairy Isle was one of many soft-serve ice cream chains that popped up in the 1950s and 1960s.  Most are gone now, with Dairy Queen being the major exception.

The first Dairy Isle was built in Wooster, Ohio in 1951. The chain expanded through Ohio then south to Florida and north to New York.  I don't think they came to far west of Ohio.  I don't recall any in Chicagoland.  We had Dairy Queen and Tastee Freeze.  The chain grew to at least 160 stores. It is now long gone.

The stores had the typical ice-cream shop walk up windows.  Their distinguishing feature was an ice cream cone that cut through the roof.  This website has a look at 40 repurposed Dairy Isle stores. 

These are the backs of the discs.  The only difference is that the 1976 discs have the logo in a purplish shade and the 1977s are red.  The fronts and the checklists are the standard ones from both years.

Five Cubs in 1976...

... and two in 1977.


  1. I really like the Dairy Isle characters on the back. Never been to one of them, but I've been to Dairy Queen before. Pretty sure San Jose still has at least one location. We also have something called Foster's Freeze here, which is similar.

  2. DQ is still very big here in Michigan. In my area, any town with a population of 10,000 has one.

  3. A Rick Monday sighting! And this made me really want some ice cream.